On October 31st, Kalder completed a $ 10.5 million funding round to scale its innovative loyalty rewards platform. This investment includes a recent $7 million seed round led by Javelin Venture Partners with participation from top-tier investors such as 8VC, Human Capital, Gingerbread Capital, Emergence Capital, and Formus Capital.
Notable angel investors like Harry Maguire of Manchester United, Shuo Wang of Deel, and Julius Genachowski, former FCC Chairman, also joined this round. With an initial $3.5 million seed funding led by 500 Startups, Kalder is on track to transform the landscape of brand loyalty programs.
Bringing the 'AmEx Rewards' Model to Every Brand
Our mission is to offer brands a powerful, white-label partner rewards platform that mimics the success of programs like American Express Rewards. Traditional loyalty programs can be costly and complex to manage, often offering limited value to both brands and consumers. Kalder addresses these pain points by allowing businesses to seamlessly integrate cashback rewards programs directly into their apps or websites.
How Kalder’s Platform Works:
Simple Onboarding: Customers link their preferred credit or debit card to join a brand’s loyalty program.
Automatic Rewards: Customers earn cashback automatically when they shop at partnered retailers, with the rewards being spendable back within the brand’s ecosystem.
Seamless Integration: Kalder manages the entire process, from customer sign-ups to tracking purchases and handling payments, thanks to integrations with major financial networks like Plaid, Visa, Amex, and Mastercard.
Proven Results and Impressive Growth
Our platform has already proven to be a game-changer for its clients. The average brand using Kalder sees about 50,000 linked accounts, generating an additional $450,000 in monthly revenue through affiliate sales at partner stores. Major brands like Godiva, LVMH-backed retailer MILE, Heat.io, the Swiss-Brazilian sports club BSC Young Boys, and a strategic partnership with the International Air Transport Association (IATA) have integrated Kalder’s solutions, seeing notable increases in engagement and revenue.
Kalder's model draws inspiration from the successful implementation by S.L. Benfica, a professional football club that linked 67,000 cards and processed $88 million in transaction volume in just one year. This resulted in an impressive $4.4 million in revenue from their 4,000 retail partners.
Investor Endorsements for Kalder’s Vision
Gokce Guven, CEO and Founder of Kalder, is passionate about democratizing access to powerful fintech tools for brands of all sizes:
"Kalder lets brands monetize their existing customer loyalty, similar to established programs like United Rewards. With rising customer acquisition costs, brands need new ways to deepen customer relationships and boost retention. Our platform empowers them to transform loyalty programs into direct revenue streams, driving engagement and profitability."
Noah Doyle, Managing Director at Javelin Venture Partners, expressed his confidence in Kalder's approach:
"Kalder is unlocking the potential of loyalty monetization with a streamlined, turnkey solution. This platform offers brands of all sizes an unprecedented opportunity to turn loyalty into profit while aligning with their broader marketing strategies."
Michael Sutherland, former CTO of Real Madrid, highlighted the unique advantages of Kalder’s digital loyalty ecosystem:
"Kalder’s approach seamlessly connects fans with local and international businesses, fostering a community-centric experience. The cashback product is a game-changer, offering real value to fans while generating scalable, net-new revenue for clubs—all with minimal integration and no upfront costs."
Julius Genachowski, former FCC Chairman, also praised Kalder’s impact on the loyalty market:
"Kalder’s fresh approach to rewards is delivering exceptional value to both brands and their customers. The team’s ability to deliver such strong results is truly impressive."
Why Brands Are Choosing Kalder
Kalder's platform addresses key challenges faced by brands in today's competitive market, such as rising acquisition costs and the need for effective customer retention strategies. With Kalder, brands can:
Enhance Customer Engagement: Offering cashback rewards increases the likelihood of repeat purchases and fosters a stronger connection with the brand.
Drive Additional Revenue: Partner stores generate affiliate sales, providing brands with a new revenue stream without increasing marketing spend.
Gain Valuable Insights: Access to real-time data on customer spending behavior allows brands to tailor their marketing strategies effectively.
More About Kalder
Founded in 2022 and headquartered in New York City, Kalder is reshaping customer loyalty by enabling brands to monetize rewards programs effectively. With an easy-to-integrate API, Kalder helps businesses launch profitable loyalty initiatives, deepening customer relationships and gaining valuable insights without the hassle of traditional setups.
Get Started with Kalder: If you’re looking to boost your brand’s revenue and enhance customer loyalty, learn more about Kalder’s innovative platform by scheduling a demo with our team.
Our recent funding is a pivotal milestone, enabling the company to scale its innovative platform and democratize powerful loyalty tools for brands across industries. As more businesses seek to enhance customer retention and drive revenue, Kalder is set to become a leader in loyalty program solutions, turning traditional rewards into profitable, seamless experiences for both brands and consumers.
