🛍️ Point-Based Loyalty (Classic Features)

Kalder encompasses all traditional loyalty tooling on top of gamification to fit for all your needs and future proof your growth and engagement with more experiences

Purchase-based loyalty

• Set point accrual based on dollars spent in your store. (E.g. every $50 spent is 5 Points)

Tiered reward Programs

• Unlimited tier-setting capabilities

Tier Point Multipliers

• Multiply points spend per dollar spent.

Bonus Points for Specific Products

• Offer additional points for purchasing specific products or categories to drive sales in certain areas.

Review and Feedback Rewards

• Offer points to customers who leave reviews or feedback on purchased products.

🏆 Members-Only Discounts & Products

Members-Only Products:

• Exclusive products only available to members, giving them a sense of exclusivity and making the membership more valuable.

Members-Only Discounts:

• Special discounts only available to members, incentivizing customers to join and remain in the loyalty program.

Early-Access to Products:

• Members get a first look and purchase opportunity on new products, ensuring they always have the latest offerings.

Early-Access to Discounts:

• Members get a head start on sales and discount events, giving them an advantage over non-members.

🤝 Cross-Brand Collaborations - Products & Discount, Affiliate

Create a Cross-Brand Collaboration (Product, Vote, Survey):

• Brands can collaborate on special edition products, or get members involved in choosing or giving feedback on potential collaborations through votes and surveys.

Affiliate Collaborations:

• Brands can work with affiliates for promotional campaigns, giving members exclusive deals or content.

Cross-Brand Events:

• Special events that bring together multiple brands, offering unique experiences and products to members.

👯‍♀️  Referrals

Invite-to-Earn (Membership):

• Members can invite friends to join the loyalty program or membership. For every successful sign-up through their referral, the referrer earns exclusive rewards, encouraging the growth of the membership base.

Invite-to-Earn (Shop with a Friend):

• Members offer friends exclusive discounts or access to certain products. When friends make a purchase using the invitation, both the member and their friend earn rewards. This not only boosts sales but strengthens communal bonds between customers and the brand.

🤳🏻 Community Content (Instagram, Twitter, Tiktok, Discord)

Supported Platforms: Currently, Kalder integrates with Discord, TikTok, Twitter, and Instagram for seamless content sharing and community engagement.

Note: Integration and verification capabilities can be extended to any platform with an open API or to which the brand has access.

Share Content on Supported Platforms:

• Description: Members can share various forms of content across integrated social platforms, engaging in community discussions, and fostering a connection with the brand.
  
  Twitter

• Share a Tweet:

  • Members can share specific tweets that resonate with them, increasing the brand's reach on Twitter.

• Publish a Tweet & Tag a Specific Handle:

  • Enhance brand-user interactions by motivating members to tweet and tag the brand or specific handles.

• Publish a Tweet Thread & Tag a Specific Handle:

  • Encourage deeper discussions by having members create tweet threads on topics related to the brand and tagging the brand's handle.

• Publish a Tweet Thread & Scan for Specific Content:

  • Drive member engagement by scanning for particular content within their tweet threads, ensuring alignment with brand values or campaign objectives.

• Retweet a Tweet:

  • Boost brand visibility on Twitter by incentivizing members to retweet specific brand messages.

• Reply on a Tweet:

  • Foster real-time conversations by encouraging members to reply to brand tweets, generating dynamic Twitter engagements.

Reddit

• Post on a Subreddit:

  • Amplify the brand's presence on Reddit by motivating members to create posts on relevant subreddits.

• Post on a Subreddit & Scan for Specific Content:

  • Monitor member posts on subreddits for specific content, ensuring posts align with brand guidelines or promotional efforts.

• Ask a Question in Reddit AMA:

  • Encourage members to interact in AMAs (Ask Me Anything) related to the brand, driving deeper Reddit engagements.

• Comment on a Reddit Post:

  • Enable members to engage in existing Reddit discussions, adding value and spreading the brand's message.

• Share a Reddit Post:

  • Incentivize members to share standout Reddit posts, broadening the reach of valuable content.

Discord

• Join a Discord:

  • Enhance community building by incentivizing members to join brand-affiliated Discord channels.

• Pass Verification in Discord:

  • Ensure a curated and genuine community by promoting members to undergo verification processes in Discord.

• Select a Role in a Discord:

  • Personalize the Discord experience by allowing members to select specific roles aligned with their interests or loyalty status.

• Post in Discord:

  • Boost community interactions by encouraging frequent member postings in brand-related Discord channels.

Community Content

• Share a Recipe:

  • Encourage members to post their favorite recipes, allowing for community engagement and brand-related cooking ideas.

• Share an Outfit:

  • Members showcase their fashion style, potentially featuring brand products, and inspire others in the community.

• Share a Commentary:

  • Engage in discussions by allowing members to share their thoughts or reviews about products, events, or brand initiatives.

• Share a Skincare Routine:

  • Offer a platform for beauty enthusiasts to detail their skincare regimen, potentially highlighting brand items.
    
    
    

Take a Specific Action in a dApp:

• Engage tech-savvy members by prompting them to take specified actions within decentralized apps, bridging the gap between blockchain and brand loyalty.

🛍️ Go-To-Shop (Curate Shop, Affiliate and Perks)

Curated Shopping (Shop your Perks, Favorite, Cross-Brand Recommendations, Bundles, Influencers, Retail Partnerships):

• Personalized shopping experiences based on a member's preferences, purchase history, or recommendations from influencers and partner brands.

  • Shop your Perks - Curated view of products and collections you have perks on

  • Shop Favorites - Curated view by the brand

  • Shop Cross-Brand - If you are buying Godiva, you should buy Starbucks coffee – incentivizing bundles and cross-sales with synergetic products.

  • Shop Bundles – Valentines bundle, Streetwear Bundle (multi-brand bundles)

  • Shop Influencers – Curated view of synergetic influencers favorites

  • Shop retail partnerships – Earn Godiva rewards if you buy Godiva from Saks

Incentivized Shopping (Rewards, Discount Codes, Affiliate Shop View):

• Members receive special incentives, from reward points to discount codes, when shopping, enhancing the value of each purchase.

  • Use Rewards –Unlock 10% off with 200 ISH rewards on Adidas ( like Ish token translates to Adidas reward?)

  • Use Affiliate –Use my code 10ANNAFWRD on FWRD for this dress (for creators)

  • Creator Shop - Affiliate favorite products and their discounts

🎫  Membership in Apple Wallet & as App for Omnichannel Loyalty — In-Real-Life (IRL) Reward Earn/Spend, Store Check-in, Event RSVP & Ticketing

IRL/Retail Engagements & Rewards (Fixed, Purchase-Based):

• Members tap their phones or NFC-enabled membership cards at specific locations or after purchases to earn rewards or badges.

Check-ins (Stores, Pop-Ups):

• Members can earn rewards or exclusive content by checking into physical brand locations or pop-up events.

  • (Can also reward Recurring) Check in 3x earn more rewards.

Ticketing & Event Check-ins (QR codes, Membership Scans):

• Members use membership cards to check into events, streamlining the entry process and ensuring only eligible members participate.

  • Membership Tier, Rewards Hold, Experiences RSVP’d based eligibility for access

  • QR Code Scanner in admin portal for every event created via Kalder.

👑 VIP Clienteling

VIP In-Store Service via Membership Card Tap:

• Upon tapping their card, members check-in and staff access to their loyalty tier and preferences, VIP tier

  • enabling tailored service, Personal Shopper, product recommendations, and exclusive perks, ensuring a bespoke and enhanced shopping experience.

💬 Chat, Threads, Q&A’s, Live Shopping

Community Threads:

• Launch a weekly forums or discussion threads where members can engage with each other and the brand, fostering a sense of community.

  • Ask a weekly question

  • Answer questions or talk with fans and community in a curated view

  • Chats can be temporary or permanent

Q&A DMs with Fans:

• Members can have direct conversations or Q&A sessions with brand representatives or influencers, enhancing the personal touch.

  • This can be monetized / paid experience

📊 Co-Creation & Data Collection - First-Party Data

Surveys:

• Members can provide feedback or insights through surveys, helping brands improve their offerings.

Votes:

• Members can participate in polls or decisions regarding future products or brand directions, making them feel more involved in the brand journey.

Quizzes:

• Engaging quizzes related to the brand or its products, which can be both fun and educational for members.

Product Testing Insights:

• Members get the opportunity to test and review upcoming products, giving them a sense of influence and brands get valuable feedback.

Feedback:

• Platforms or sessions where members can give direct feedback on products or services, ensuring continuous improvement.

Reviews:

• Members can write reviews, which not only provide feedback but also help other customers in their purchase decisions.

📣 Content - Share Announcements, Blogs with Likes and Comments

Announcements:

• Description: Exclusive news or product launches shared with members, ensuring they're always in the loop.

Blogs:

• Informative or narrative content that provides deeper insights into products, the brand's journey, or industry trends, keeping members informed and engaged.

Add Likes & Comments to Every Experience

• Brands can enable the commenting and likes features for every experience posted. This allows members to share feedback, ask questions, and express appreciation.

💸 Monetization & Reward Redemption - Book a time with me, Unlock a Video, Q&A

Purchase-to-Engage (Book a time, Ask a Question):

• Members can get exclusive time with brand representatives or influencers after a certain purchase threshold, adding more value to their shopping experience.

📊 Leaderboards - Gamify Engagement

Member Leaderboards:

• Rankings are based on member participation in events or campaigns, fostering a sense of competition and achievement.

• Per Experience/Event-Based Leaderboards – Best for rankings-based recurring experiences, events

• Recycle-to-Earn

• Discord Leaderboard - best for showcasing overall ranking discord chat

• Social share leaderboard - best for sharing your leaderboard on Socials
  
  
  

🎁 Product Upsell - Mystery Box, Bundles, Try at Home Box

Mystery Box:

• Surprise boxes with unknown products, adding an element of excitement to the shopping experience.

  • Best to giveaways products coming out of season.

Bundled Giveaways:

• Special product bundles given away to members, creating excitement and appreciation.

  • Bundle Products – Spend $100+ get a Proenza Schouler brand bag alongside make

  • Curate Bundles with Other brands and charge the brand's affiliate fee.

Curated Experience Boxes:

• Seasons, holidays, themes, occasions, or member preferences… offering a tailored unboxing experience.

Curate a Try at Home Box:

• Brands can offer members the option to select and try products in the comfort of their homes before making a purchase decision. A selection of items, based on member preferences or new arrivals, is shipped to the member's address. They can try the products and only pay for what they decide to keep, returning the rest

💮 Stamps/Passports for Immersive Loyalty - Badges for Gamification

Event-based Badges - Build your Brand Passport:

• Members earn badges for attending events or participating in campaigns, providing a digital keepsake of their engagement.

Purchase-based Badges - Gamify purchasing:

• Badges awarded based on purchase milestones, visually showcasing a member's loyalty.

Product-based Badges - Build your Digital Wardrobe:

• Member scans the product label to claim the digital collectible of the product they just bought and it to their wardrobe.

One-click share Badges

• Once claimed badges can be shared with social media to show the trophy