1. Online and In-Store Automated Tracking – Earn Rewards on the Go
Kalder’s card-linking technology captures rewards across all channels, seamlessly tracking both online and offline purchases.
Competitor Limitations:
Cartera: Focuses primarily on online affiliate networks.
GetKard and Cardlytics: Require manual activation for most offers, limiting ease of use.
Why It Matters: Synchrony’s customers earn rewards effortlessly, creating a unified and frictionless experience across retail and e-commerce channels.
2. Fully White-Labeled and Embedded Integration – Own Your Customer Experience
Kalder integrates directly into Synchrony’s app or site, offering a seamless, brand-first experience without clunky redirects or third-party branding.
Competitor Limitations:
Cartera: Redirecting customers to the Cartera experience and away from your brand.
Cardlytics, GetKard: Either requires heavy IT internal work or embeding.
Why It Matters: Kalder ensures SYF Rewards feels like an integral part of the Synchrony ecosystem, enhancing customer trust and loyalty.
3. Most Rich and Aggregated Offer Network – Aggregating All Networks and Proprietary Offers
Kalder is a super-aggregator, integrating top networks like Cartera, Wildfire, and Partnerize, along with proprietary offers.
Competitor Limitations:
Cartera, GetKard, and Cardlytics: Rely solely on proprietary networks, limiting flexibility and variety.
Why It Matters: Synchrony customers gain access to the largest and most diverse rewards ecosystem, boosting program appeal.
4. Instant Rewards – Satisfied Customers
Kalder delivers real-time reward processing, ensuring customers receive their rewards immediately after purchases.
Competitor Limitations:
Cartera, GetKard, and Cardlytics: Delay rewards by 60-90 days, frustrating users and reducing satisfaction.
Why It Matters: Immediate gratification drives repeat participation and higher engagement.
5. Support Both Synchrony and Other Cards – Acquire New Customers and Reward Existing Cardholders
Kalder supports both Synchrony-powered cards and general cards, providing flexibility unmatched by competitors.
Competitor Limitations:
Cartera: Limited to affiliate links only.
GetKard and Cardlytics: Only work with bank-issued cards and require integration.
Why It Matters: Broaden your audience, reward all customers, and capture valuable spend data.
6. Mobile Engagement – Be in the Hands of Users, Every Day.
Kalder integrates with Apple and Google Wallet, In-App and Emails, offering notifications and Personalization tailored offers that reach customers even if the app is deleted.
Competitor Limitations:
Cartera: Web-based and lacks personalization.
GetKard and Cardlytics: Limited to app-based notifications, missing broader engagement opportunities.
Why It Matters: Keep SYF Rewards top-of-mind with persistent, cross-platform engagement.
7. AI Personalization Engine – Curated, Relevant, and Personalized Rewards Without Overwhelming Users
Kalder’s AI tailors rewards for each user, ensuring relevance and value without overwhelming customers with irrelevant offers.
Competitor Limitations:
Cartera and GetKard: Add all rewards without filtering, overwhelming users.
Cardlytics: Offers identical rewards across all partner banks, limiting personalization.
Why It Matters: Personalized rewards create a deeper connection with customers, boosting loyalty and participation.
8. Automated, Transparent Revenue and Commissions – No Hidden Deals
Kalder offers flat fees and real-time tracking, avoiding opaque revenue-sharing agreements common with other providers.
Competitor Limitations:
Cartera: Revenue-sharing lacks transparency, with hidden partner agreements.
GetKard: Offers tracking but lacks full automation.
Why It Matters: Simplify program management while building trust with Synchrony’s partners.
9. Ease of Integration – 1-Click Deploy Rewards, add Bank Data Integration as You Scale
Kalder offers flexible integration options, supporting both fully integrated cardholder data and no-integration setups.
Competitor Limitations:
Cartera: Provides only an offer network; Synchrony must manage integrations.
Cardlytics, GetKard:: Require significant technical integration and maintenance.
Why It Matters: Save time and resources by avoiding IT bottlenecks.
10. Dedicated Support – So You Don’t Have to Build an In-House Team
Kalder offers a dedicated relationship manager to source, onboard, and manage partners.
Competitor Limitations:
Cartera: Limited support; Synchrony must handle partner relationships.
GetKard and Cardlytics: Minimal tools for partner management.
Why It Matters: Streamline operations and scale without building a large internal team.
Kalder isn’t just another rewards platform—it’s the most comprehensive, flexible, and future-proof solution available. Ready to elevate SYF Rewards? Let’s build it together.
