With more than 300 million co-branded cards in use, brands and sports teams are utilizing these co-branded cards to enhance customer loyalty and increase engagement with targeted rewards and exclusive benefits.
Source: Research and Markets
How Co-branded Merchant Cards can Benefit YOUR Brand
More Revenue Streams
Diversify income through annual fees, interest, and overseas transaction fees.
The card data can be leveraged for targeted marketing, creating further revenue opportunities through cross-selling and data insights.
Increase Brand Loyalty
Unique rewards and incentives encourage repeat purchases.
Earn points or cash back with both the issuing brand and partner brands
83% of consumers say belonging to a loyalty program influences their decision to buy again from a brand.
Leverage Data Insights
Gain insights into purchasing habits, preferences, and behaviors.
Leverage data to innovate products, refine strategies, and enhance service delivery.
90% of consumers who believe companies understand their buying preferences are likely to purchase more products from them.
What are the Top 5 Co-Branded Card Companies?
Choosing the right co-branded card company can increase your customer loyalty and revenue exponentially.
We analyzed 5 companies so you didn’t have to.
Features you NEED in your Co-Branded Card
Why Co-Branded Debit Cards > Credit Cards?
Customers prefer starting with co-branded debit cards over credit cards due to their emphasis on financial control, avoidance of interest charges, loyalty rewards, accessibility, and brand loyalty building.
Suitable for customers with lower incomes and younger demographics.
Ideal for smaller businesses where customers would not want credit cards from.
55% of consumers prefer prepaid debit cards offering rewards or cashback over traditional credit cards.
Better personalized rewards and engaging experiences (e.g. Sephora's Members-Only VIB Sale, Higher Discounts) lead to higher usage of their cards compared to even general-use credit cards.
Source: Alviere
How to Add Cashback Partners to Maximize Card Benefits
Reward Partner Network
Kalder collaborates with brands and sports teams, utilizing their fan bases to boost engagement and card usage.
Through Kalder’s partner networks, brands can earn ~ $150k-$450k per partnership for 50k members.
Ready to Get Started with Co-branded Cards?
To attract and retain customers, implement co-branded cards to offer exclusive benefits that differentiate your offerings in a competitive market.
